About Me.

mycat_leon

© 2013-25

© 2013-25

899240@gmail.com

I’m Yum —
I solve business problems through design.

Design is problem solving.
I connect business goals with user experience,
turning complex problems into clear product decisions.

Experience

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Freelance Product Designer

2021 – Present

Designed product experiences for B2B, commerce, education, recommendation, and community services.

Freelance Product Designer

2021 – Present

Designed product experiences for B2B, commerce, education, recommendation, and community services.

Product Designer Lead

moin

'20 – 2021

Improved remittance UX and increased transfer completion by around 15%.decisions.

Product Designer Lead

moin

'20 – 2021

Improved remittance UX and increased transfer completion by around 15%.decisions.

Senior UX/UI Designer

Hwahae

'17 – 2018

Designed shopping UX that connected product discovery, reviews, and purchase decisions.

Senior UX/UI Designer

Hwahae

'17 – 2018

Designed shopping UX that connected product discovery, reviews, and purchase decisions.

UX/UI Designer

SM Entertainment

'15 – 2016

Designed mobile entertainment services focused on singing, fan communities, and content creation experiences.

UX/UI Designer

SM Entertainment

'15 – 2016

Designed mobile entertainment services focused on singing, fan communities, and content creation experiences.

UI Designer

PXD

'14 – 2015

Designed TV and OS interface concepts for Samsung Smart TV and Tizen OS projects.

UI Designer

PXD

'14 – 2015

Designed TV and OS interface concepts for Samsung Smart TV and Tizen OS projects.

Software Stack

Product Design & UX/UI

Figma · FigJam

No-code Web Publishing

Framer

User Behavior Tracking

GA4 · Microsoft Clarity

AI-assisted Prototyping

Lovable, Claude

Planning & Documentation

Confluence · Jira · Notion

12+ Years of experience

Fintech · Commerce · B2B · Education

UX Strategy · Product Design · Design System